Over the past month, AirTran Airways has launched new service at McGhee Tyson Airport. And they have made interesting investments in the local media landscape since coming to the area.
Their philosophy of focusing upon ditgial and new media outlets is a different media approach than I've seen from an airline. But I'm not surprised. Most campaigns these days have some type of ditigal or social media component.
It's refreshing to see communications taking on a new look and becoming more interactive with its users. We'll have to see how effective this approach is in the long run. But I'm all for new, creative ideas!
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