Yesterday, Southwest Airlines had a football-sized hole open in the skin of one of their planes during flight. While that should be scary, every media piece I have seen on the incident has been weirdly positive for Southwest. You would think that passengers who were onboard the plane would be flocking to the major networks and newspapers to share their life-threating experiences. That's just not the case.
One passenger (who even took pictures during the flight - including a photo where he had on an oxygen mask and looked excited, not scared)talked about the calmness of the whole ordeal. He even went on to dismiss the 3-4 hours they spent in the West Virginia airport where they were diverted. He was so passe about the whole thing!
I want to be like a Southwest PR Guru! They are my communications hero!
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