In today's economy, businesses are struggling and trying to find new ways to gain revenue - airports are no different. Detroit Metropolitan Airport is trying something new: official brands. While it isn't uncommon to see "official drink" brands associated with things like ballparks and the Olympics, you have never seen an airport. If Detriot's airport signs the estimated $9.8 million deal with Pepsi, what does that mean for other airports? Is this a new revenue stream possiblity? Will other branding or sponsorship opportunities arise? What do you think?
Freep.com article
1 comment:
McGhee Tyson Airport proudly brought to you by Brand X. I don't like it!
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